Creative & Brand Executive specializing in social media, influencer marketing, and event activations — bringing brands to life through content, community, and campaigns.
My career has grown from a strong foundation in public relations and agency social media into integrated brand leadership. Along the way, I have learned how to connect creative ideas, community insight, and thoughtful execution to help brands show up with purpose.
Current role
Leading creative brand work across social content, influencer partnerships, and event activations while keeping campaigns aligned from idea to delivery.
Platform strategy, content calendars and community management across Instagram, Facebook, Pinterest and LinkedIn.
Creator discovery, outreach, product gifting logistics and relationship management, from small boutique brands to wellness labels.
In-person launches and media events planned and executed start to finish, from a pandemic-era store opening to multi-brand wellness activations.
End-to-end photography, video editing and graphic design production, from concept to delivery.
Press releases, media pitches and organic coverage secured in outlets including Forbes, WWD and ELLE Canada.
Brand voice guidelines, reusable templates, product launches and company announcements.
Amazon, WooCommerce and launch copy for consumer product brands.
I connect brands with creators who genuinely fit their audience, values, and campaign goals—then coordinate the relationship from first outreach through final reporting.
Research creators by niche, audience, location, content style, and brand alignment.
Review engagement quality, audience relevance, past partnerships, and overall credibility.
Handle personalized outreach, availability, deliverables, timelines, and expectations.
Manage briefs, product delivery, approvals, posting schedules, and campaign communication.
Collect live links and performance data, then summarize outcomes and future opportunities.
A growing collection of brands I have supported through content, communications, social media, and creative campaigns.
Case study structure ready to populate.
Case study structure ready to populate.
Case study structure ready to populate.
Case study structure ready to populate.
Case study structure ready to populate.
This flexible gallery is ready for Catalina to add the strongest social, video, design, writing, PR, and campaign work from across her career.
Work with me for one month, completely free and with no strings attached. If you want to keep working together afterwards, we can discuss the next step. If not, all I ask in return is an honest testimonial for my portfolio.
I'm open to Brand & Content Executive, Content Marketing, and Communications roles.
View my latest CV for a fuller picture of my experience across social media, content, PR, SEO, and e-commerce.
Download Resume
